IAB introduces DOOH Metrics Glossary

IAB introduces #DOOH Metrics Glossary for #agencies & #brand to evaluate, plan & buy Digital-Out-Of-Home more efficiently. In order to make it efficient for agencies and brands to evaluate, plan, and buy Digital Out-of-Home (DOOH) alongside traditional online media, the IAB DOOH committee has evaluated commonalities between terms, identifying unique terms to DOOH in the… Read More IAB introduces DOOH Metrics Glossary