Merkle launches an Identity Solution as the industry approaches the Cookie-less World!

Merkle launched the Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkle’s Merkury enables first-party, cookie less identity Clean and link offline and digital records for databases, data lakes, and technology platforms Turn anonymous site, media, and email engagements into cookie-less IDs of consumers Enhance cookie-less IDs… Read More Merkle launches an Identity Solution as the industry approaches the Cookie-less World!

The Advertising ID Consortium and its members!

The Advertising ID Consortium Announces New Member Companies and Support from The Trade Desk to Create the Largest Identity Collaboration on the Open Internet The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding… Read More The Advertising ID Consortium and its members!