IAB updates ad unit portfolio

The overhaul of the IAB’s standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across multiple devices with new technologies but also takes the opportunity to retire some earlier formats. http://www.warc.com/Content/News/IAB_updates_ad_unit_portfolio.content?ID=191dbcd4-cba5-44d3-b9d9-ac9215730b9c The new guidelines, now in a two-month public comment period, put the emphasis on flexibility, with ad units that… Read More IAB updates ad unit portfolio