IAB updates ad unit portfolio

The overhaul of the IAB’s standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across multiple devices with new technologies but also takes the opportunity to retire some earlier formats.


The new guidelines, now in a two-month public comment period, put the emphasis on flexibility, with ad units that integrate aspect ratio-based flexible ad sizes. And these all incorporate the IAB’s LEAN Principles – being lightweight, encrypted, AdChoices supported, and non-invasive.


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