Tag: Media

Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels

Google TV has entered the free ad-supported streaming TV (FAST) space, offering a new live TV experience that includes over 800 free TV channels across multiple providers within the Live tab, according to an announcement from the company. Google TV, which powers the latest Chromecast devices and is embedded into some smart TVs, has integrated… Read More Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels

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Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds

Over two-thirds of direct-to-consumer (DTC) brands use connected TV (CTV) and over-the-top (OTT) digital TV advertising, and 57% of them plan to increase their spending in CTV/OTT during the first half of 2023, according to a survey by Digital Remedy and Dynata. Higher-quality inventory and measurement capabilities were cited as reasons for increased spending, with… Read More Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds

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News: Google announces Stadia – Online Cross-Platform Gaming

Google unveils Stadia cloud gaming service, launches in 2019: https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 Key points – Google to leverage YouTube for Stadia Stadia has more Teraflops of power than an Xbox One X Google also launched its own Game DEV Studio Stadia is live stream cross-platform gaming – no hardware needed One can use any existing game controllers… Read More News: Google announces Stadia – Online Cross-Platform Gaming

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