Tag: Transparency

Enhancing Web Video Inventory: IAB Tech Lab Updates OpenRTB Guidelines for Clarity and Transparency

The IAB Tech Lab has updated the OpenRTB guidelines to improve transparency and accuracy in web video inventory, better differentiating between in-stream and out-stream placements. These changes address a gray area in the legacy definition of in-stream and help preserve the value of premium, full-focus web video content while clarifying other web video advertising descriptions.… Read More Enhancing Web Video Inventory: IAB Tech Lab Updates OpenRTB Guidelines for Clarity and Transparency

Darshan RadiaLeave a comment

Google to increase transparency through advertiser identity verification

Google To Make All Advertisers Submit Personal IDs, Business Verification Docs. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according to a blog post by John Canfield, Google’s director of product management for ads integrity. Read… Read More Google to increase transparency through advertiser identity verification

Darshan RadiaLeave a comment