Retail Media Networks (RMNs) are rapidly growing, with estimated revenue of $37.5 billion in 2023, thanks to the success of enhancing the customer experience with brands. The Home Depot and Kroger are using RMNs to transform customers’ interactions with brands and their stores, offering ads on various company-owned platforms and personalized precision with customers, respectively. The retailers have developed these media networks while keeping customers’ experience in mind, without disrupting their journeys.

Source: https://martech.org/how-home-depot-and-kroger-use-rmn-to-improve-shoppers-ad-experience/