Google launches new video ad format for the Playstore. In beta for gaming apps at the moment. Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory, For starters,… Read More Google Moves Aggressively Into In-App Ads, Launches Open Bidding
IAB’s guide to Digital Video Advertising (The New TV): Practical Advice from IAB For Cross-Platform Video Advertising as published here: https://video-guide.iab.com/new-tv Over the decades, the ways audiences have consumed television have seen continuous and dramatic shifts, leading pundits to proclaim “TV is dead” or “TV is dying.” TV is not dying, but viewing habits are changing more quickly… Read More IAB Guide to Digital Video Advertising (The New TV)
Robert Kyncl, YouTube’s chief business officer gave updates and commented on the state YouTube’s six-second bumper ad formats and the platform’s viewability rates at the Dmexco, a digital marketing conference. The company’s six-second ads have performed well for advertisers, while its viewability rates stand at an impressive figure. Advertisers have been able to effectively communicate their messages in six-second ads. YouTube… Read More YouTube touts effectiveness of six-second ads
Tremor Video – a leading video monetization software company, announces a deeper integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer curated access to premium programmatic Connected Television (CTV) and Over-the-Top (OTT) advertising inventory. DISH, Sling TV, A+E Networks and Bloomberg Media are among the first publishers to… Read More Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform
Tremor Video, a buying and selling platform for video advertising, and streaming juggernaut Hulu announced Thursday that Hulu has selected Tremor’s sell-side platform to power its Advanced TV advertising across desktop, mobile and streaming devices. Via Tremor’s platform, Hulu is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium, long-form video content in the… Read More Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising
Universal Music Australia announces details of strategic partnership with APAC’s largest multichannel network & YouTube talent roster – Boom Collective. The partnership combines Boom’s emerging talent, key social influencers and content creation expertise with Universal Music’s gravitas as the world’s leading music company. Universal Music will work collaboratively with Boom Collective and establish the label… Read More News: Universal Music Australia partners with Boom
Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
In biology, rapid adaptation in an ecosystem is called “fast evolution.” That’s a great term for what’s happening in the video space right now. Consumers aren’t watching less television, they’re watching more… but they’re watching on a plethora of devices and, increasingly, they’re watching online. That fast evolution of the ecosystem – and Ooyala’s continued… Read More News | Telstra invests $43M in Ooyala, looks to accelerate analytics adoption globally
The video ad tech firm Mixpo is taking on the bogus online ad crisis head-on as it attempts to weed out suspect Web publishers that it says generate tons of bad traffic using bots—which are robbing advertisers blind. http://www.adweek.com/videowatch/these-video-sites-all-made-mixpos-blacklist-152437#!
TechDarshan 