Night Market, a Horizon Media unit, has introduced Neon, a new platform that leverages proprietary AI to enhance media buying efficiency by over 20%. Neon uses automated predictive analytics for investment decisions across retailers, optimizing in-market spend in real-time at the SKU level. Source: Horizon Launches Neon, The ChatGPT Of Media Planning/Buying 01/17/2023 (mediapost.com)
Runway, an AI startup, has announced its Gen-2 model, a text-to-video AI tool that aims to generate videos from scratch based on text descriptions. While the generated videos are currently short, unstable, and not photorealistic, this development marks a significant step toward more advanced text-to-video AI capabilities, offering both creative opportunities and potential challenges in… Read More Text-to-Video AI Evolution: Runway Announces Promising Gen-2 Model
More than 70% of respondents plan to “moderately” or “significantly” increase their plans for using AI in marketing processes, the study found. Build or buy? – 50% said they are purchasing technology with embedded AI capabilities, 35% are building in-house capabilities. Source: AI is used in marketing by two thirds of B2B orgs, Forrester finds… Read More 67% of B2B organizations use AI in marketing, according to the new Forrester Report
Interesting blog post by Avinash Kaushik: ‘Artificial intelligence: Implications on Marketing, Analytics and you’ While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. Primarily because we got our first real… Read More Artificial intelligence: Implications on Marketing, Analytics and you – By Avinash Kaushik
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