Tag: CleanRoom

Advertising consortium owned by major TV companies – OpenAP receives investment from Snowflake Ventures

Advertising consortium OpenAP, owned by major TV companies, has received an investment from Snowflake Ventures, a cloud-based data and analytics specialist. This partnership aims to accelerate the development of OpenAP Data Hub, a “clean room” solution for the TV industry, and is expected to facilitate cross-cloud data collaboration at scale, transforming the television advertising industry.… Read More Advertising consortium owned by major TV companies – OpenAP receives investment from Snowflake Ventures

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Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud

Cadent, the leading independent platform for advanced TV advertising, has announced the expansion of its Aperture Platform on Google Cloud with a new data Clean Room offering. Developed using Google Cloud’s reference architecture and infrastructure, the Clean Room enhances data sharing and analysis security for advertisers and publishers. Cadent’s partnership with Google Cloud strengthens its… Read More Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud

Darshan RadiaLeave a comment