Google launches new video ad format for the Playstore. In beta for gaming apps at the moment. Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory, For starters,… Read More Google Moves Aggressively Into In-App Ads, Launches Open Bidding
As published on MediaPost here: https://www.mediapost.com/publications/article/314702/google-discloses-results-of-exchange-bidding-bo.html Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40% Google went public with its own header bidding solution, ‘Exchange Bidding’ aka EBDA, discloses results of ‘Exchange Bidding,’ boosts Publisher Yield >40%! In a sign of how much the emergence of header bidding has disrupted… Read More Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%
Interesting read: Google’s ad blocker could make it the “judge and jury” of online ads. Two things that give digital media executives nightmares: the increasing use of ad blockers and the 49 percent share of all digital ad revenue growth currently going to Google. So with Google’s Thursday blog post confirming the 2018 release of an ad blocker for its… Read More Google’s ad blocker could make it the “judge and jury” of online ads
Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads within the same platform as digital ones. It’s not the internet giant’s first attempt at selling for traditional TV—beginning in 2008, it began offering its “Google TV… Read More Google’s 2nd shot at Programmatic TV Buying!
Google introduces active view reporting in DoubleClick to check if users are looking at video ads. Google unveils new reports for Video Ads announces Neal Mohan, Google’s vice president of display and video advertising, at the Consumer Electronics Show in Las Vegas today. http://www.bloomberg.com/news/2015-01-06/google-unveils-a-tool-to-check-if-users-are-looking-at-video-ads.html?cmpid=linkedin.company Introduces active view reporting in DoubleClick: A foundation for brand measurement: http://doubleclickadvertisers.blogspot.in/2014/07/introducing-active-view-reporting-in-doubleclick.html
Google partners with Facebook to let DoubleClick clients buy retargeted ads on FBX: http://techcrunch.com/2013/10/18/doubleclick-fbx/ Google to sell Facebook Ad Inventory on DoubleClick Bid Manager: http://pulse2.com/2013/10/20/facebook-doubleclick-exchange-95495/
Here is everything you want to know about the New Google Search ‘Hummingbird’ algorithm: http://searchengineland.com/google-hummingbird-172816
Google patents ‘pay-per-gaze’ eye-tracking that could measure emotional response to real-world ads. US Patent number US008510166, which Google initially applied for in May 2011, details the use of a head-mounted sensor to determine when you look at advertising and for how long. Pay per gaze advertising need not be limited to on-line advertisements, but rather can… Read More The future of advertising: Pay-Per-Gaze and Pay-Per-Emotion
Google + Facebook = 70 percent of all mobile ad revenues worldwide. Source: http://venturebeat.com/2013/06/13/google-facebook-70-of-all-mobile-ad-revenues-worldwide/
Google explains “How Search Works” with “The story of SEND”. Explore here: http://searchengineland.com/google-releases-interactive-infographic-how-search-works-150113
As some broadband providers grumble about the cost of network upgrades and threaten data caps on subscribers, Google shows them, through its Kansas City Google Fiber project, how to offer subscribers 1Gbps broadband service at an affordable price. Charges are now at $ 70, with 1 TB of storage. When packaged with its TV service,… Read More Google launches its Fiber project – 1GBPS speed at affordable prices
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