Advanced TV targeting is growing. Advertiser spend on OTT is expected to hit $40 billion by 2020. Addressable TV ad spend is expected to grow to $3.04 billion in 2019. Read more in new @IAB Advanced TV Targeting Primer: https://www.iab.com/news/advanced-tv-targeting-guide/
IAB introduces #DOOH Metrics Glossary for #agencies & #brand to evaluate, plan & buy Digital-Out-Of-Home more efficiently. In order to make it efficient for agencies and brands to evaluate, plan, and buy Digital Out-of-Home (DOOH) alongside traditional online media, the IAB DOOH committee has evaluated commonalities between terms, identifying unique terms to DOOH in the… Read More IAB introduces DOOH Metrics Glossary
The Interactive Advertising Bureau’s (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims to create requirements to support the adoption of header bidding technology. The IAB said the document offers insights into best practices that help standardize how header… Read More IAB Tech Lab Opens Header Bidding Standard For Public Comment
The overhaul of the IAB’s standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across multiple devices with new technologies but also takes the opportunity to retire some earlier formats. http://www.warc.com/Content/News/IAB_updates_ad_unit_portfolio.content?ID=191dbcd4-cba5-44d3-b9d9-ac9215730b9c The new guidelines, now in a two-month public comment period, put the emphasis on flexibility, with ad units that… Read More IAB updates ad unit portfolio
IAB released an infographic supplement for its native ad playbook on in-feed ad units. It summarizes the combinations between the three main feed types (content, social and product feeds) and the four native ad types (story, video, app install and product ads)
A great resource on evolution of online display advertising:
TechDarshan 