This article was originally published in The Wall Street Journal. Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners. New York-based MediaMath has raised more than $500 million to date. The latest round values the company at north of $1 billion. MediaMath operates a demand-side platform, or DSP — technology that lets… Read More News: MediaMath raises $225 million
Ad-tech funding has dried up and the IPO market is quiet. But there are many companies making waves, particularly startups focused on marketing data, brand safety, and the future of TV ads. You can see it in the slowdown in VC funding. The growing power of Google and Facebook has shaken up the market. Many… Read More The 19 most interesting ad-tech upstarts of 2017, ranked
MediaMath: Programmatic has been on the digital scene for almost a decade, yet it still has a long way to go before it’s fully utilized among marketers from around the world. Now that it’s 2016, this year’s set to be a high growth year for programmatic, with spend reaching record highs across all channels. MediaMath… Read More Infographic: 2016 Global Programmatic Trends by MediaMath
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