Tag: CTV

Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud

Cadent, the leading independent platform for advanced TV advertising, has announced the expansion of its Aperture Platform on Google Cloud with a new data Clean Room offering. Developed using Google Cloud’s reference architecture and infrastructure, the Clean Room enhances data sharing and analysis security for advertisers and publishers. Cadent’s partnership with Google Cloud strengthens its… Read More Cadent TV enables Privacy-Safe TV Ad Targeting with Clean Room Offering on Google Cloud

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Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels

Google TV has entered the free ad-supported streaming TV (FAST) space, offering a new live TV experience that includes over 800 free TV channels across multiple providers within the Live tab, according to an announcement from the company. Google TV, which powers the latest Chromecast devices and is embedded into some smart TVs, has integrated… Read More Google TV Launches as a Meta-EPG, Offering Over 800 FAST Channels and Branded Third-Party Channels

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Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds

Over two-thirds of direct-to-consumer (DTC) brands use connected TV (CTV) and over-the-top (OTT) digital TV advertising, and 57% of them plan to increase their spending in CTV/OTT during the first half of 2023, according to a survey by Digital Remedy and Dynata. Higher-quality inventory and measurement capabilities were cited as reasons for increased spending, with… Read More Over Two-Thirds of DTC Marketers to Increase Spending on CTV/OTT Advertising in 2023, Survey Finds

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Samsung to sell inventory programmatically across its 50 million smart TVs in the US

Samsung Ads to make its CTV video inventory available programmatically for the first time to buyers, via the supply-side platform SpotX. Previously, the only way buyers could access Samsung Ads-represented inventory was through an IO. Samsung Ads observed a 70% increase in viewing time and 132% in weekly hours after the pandemic hit, compared to… Read More Samsung to sell inventory programmatically across its 50 million smart TVs in the US

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Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform

Tremor Video – a leading video monetization software company, announces a deeper integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer curated access to premium programmatic Connected Television (CTV) and Over-the-Top (OTT) advertising inventory. DISH, Sling TV, A+E Networks and Bloomberg Media are among the first publishers to… Read More Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform

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