News: Sizmek files for Bankruptcy
Buy-Side Advertising Platform Sizmek files for chapter 11 Bankruptcy and faces an uncertain fate… https://adexchanger.com/online-advertising/sizmek-files-for-bankruptcy-and-faces-an-uncertain-fate/
Author: Darshan Radia
A technologist at heart, I am passionate about building solutions for agency, adtech, media, digital publishing and entertainment ecosystems and industry players.
With 18+ years of experience in offshore product development, I enjoy working on – Solution Architecture, Techno-functional Consulting, Research, Requirements Engineering and Business Analysis with subject matter expertise in Digital Advertising, Publishing, Media & Entertainment domain.
Interest areas: ad-tech, Media Agencies and Full-service Digital Agencies, Agency Trading Desk (ATD), Media Planning, Media Buying, Ad Platforms, Campaign Management, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), Ad Exchanges, Programmatic RTB, Ad Mediation, Ad Networks, Retargeting, Bid Optimization, Solutions for Publishers.
Digital Advertising and Marketing:
Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics.
Digital Publishing:
Assets, rights and contract management, editorial workflows, subscriptions, loyalty programs, enterprise CMS, Web CMS, Content Recommendation frameworks, advertising and monetizing solutions, multi-channel publishing, mobile publishing.
Media, Broadcast and Digital Production:
Ad sales and audience analytics, optimize media spend, online video, IPTV, EPG, TV anywhere, Interactive TV (iTV), live streaming, VoD
Specialties: SME, Research, Solution Selling, Solution Architecture, Techno-functional Consulting, Pre-sales, Efforts and Cost estimation, Function Point Analysis (FPA) and Estimates (FPE), Proposals, Case Studies, Project & Product Management, Business Analysis, Requirement Engineering, Client Relationship Management, Software Design and Development, Training.
News: Google announces Stadia – Online Cross-Platform Gaming
Google unveils Stadia cloud gaming service, launches in 2019: https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019 Key points – Google to leverage YouTube for Stadia Stadia has more Teraflops of power than an Xbox One X Google also launched its own Game DEV Studio Stadia is live stream cross-platform gaming – no hardware needed One can use any existing game controllers… Read More News: Google announces Stadia – Online Cross-Platform Gaming
Addressable TV: How advertising is evolving with television
Addressable advertising is a burgeoning business in the industry of television ads. This year, advertisers will spend an estimated $2.5 billion on the format—up 23% from 2018, according to eMarketer. This is because addressable TV advertising, or targeted TV ads as they are alternatively called, is a boon for advertisers who want to reach a very… Read More Addressable TV: How advertising is evolving with television
IAB Video Landscape Report
The video ecosystem has never been more complicated & exciting―we see an increased number of content creation sources, delivery & consumption channels, & platforms. As a result, more video viewing time in total. Read more in @IAB Video Landscape Report: http://bit.ly/2L95vtm
IAB Video Landscape Report 2018
U.S. connected TV users reached 182.6 million in ’18, comprising 55% of US population. This area will continue to grow as we work to create an urgency about how to follow the consumer from traditional TV to OTT. Learn more in lAB Video Landscape Report (attached). Key points from the report – Video delivery and… Read More IAB Video Landscape Report 2018
News: Adobe buys Marketo for $4.75 billion
Adobe buys Marketo for $4.75 billion: https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion/ https://www.cnbc.com/2018/09/20/adobe-confirms-its-buying-marketo-for-4point75-billion.html https://www.reuters.com/article/us-marketo-m-a-adobe-systems/adobe-to-buy-marketing-software-firm-marketo-for-4-75-billion-idUSKCN1M0322 https://www.businessinsider.in/Were-going-to-see-continued-consolidation-Adobes-4-75-billion-acquisition-of-Marketo-could-spur-a-takeover-spree-at-Salesforce-and-Oracle/articleshow/65893433.cms
AdTech and MarTech is going mad(tech)
Madtech – the love child of martech and adtech – should be embraced as one of the most exciting opportunities for marketers today! In the ever-escalating marketing and ad tech race, tech giants are merging in multibillion dollar deals every month; and there are an unprecedented number of opportunities in this new arena that marketers… Read More AdTech and MarTech is going mad(tech)
The Impact of GDPR in 5 charts
This article was originally published in DigiDay. The Impact of GDPR, in 5 charts Interestingly, two months after the law’s enforcement, more than 1,000 US news publishers chose to block European visitors from their sites. The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has… Read More The Impact of GDPR in 5 charts
IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech
This article was originally published in MarTech Today. IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech. The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype. A week ago, its Blockchain Working Group announced… Read More IAB Tech Lab is moving quickly to catch up with Blockchain in AdTech
Programmatic advertising to drive digital OOH market to more than $5bn by 2022
This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022
Amazon ad revenue up 129 percent to $2.2bn!
This article was originally published in DIGIDAY. Amazon’s ad business is now worth almost $2.2 billion according to the company’s second-quarter earnings, a year-over-year increase of 129 percent. The revenue was, as always, in the “other” line item, which is primarily sales of ad services. In the first-quarter filing, Amazon said that ad revenue had… Read More Amazon ad revenue up 129 percent to $2.2bn!
TechDarshan 