This article was originally published in DigiDay. The Impact of GDPR, in 5 charts Interestingly, two months after the law’s enforcement, more than 1,000 US news publishers chose to block European visitors from their sites. The arrival of the General Data Protection Regulation in May has been a rollercoaster for many companies. The law has… Read More The Impact of GDPR in 5 charts
This article was originally published in The Drum. The global digital out of home (DOOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in Programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of… Read More Programmatic advertising to drive digital OOH market to more than $5bn by 2022
This article was originally published in The Wall Street Journal. Ad-tech company MediaMath has raised $225 million from investment firm Searchlight Capital Partners. New York-based MediaMath has raised more than $500 million to date. The latest round values the company at north of $1 billion. MediaMath operates a demand-side platform, or DSP — technology that lets… Read More News: MediaMath raises $225 million
IAB’s #Blockchain for #Video Advertising Whitepaper details how this new technology will revolutionize the digital advertising supply chain. Read more in this Forbes article. The whitepaper can be downloaded from here.
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting down its self-serve ad platform and getting out of the advertising biz, as published by AdExchanger here: https://adexchanger.com/data-exchanges/drawbridge-sells-its-media-arm-and-exits-ad-tech/
As published by IAB UK: https://www.iabuk.com/press-release/smartphone-video-fastest-growing-online-ad-format Smartphone video is fastest growing online ad format Near half-billion £ rise on smartphone video ads a key factor as phones overtake computers for internet time. Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital… Read More Smartphone video is fastest growing online ad format
Scott Brinker unveils his most populous Marketing Technology Landscape yet. At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem 🙂 The 2017 ‘Martech 5000’ Marketing Technology Landscape. Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized… Read More Most populous Marketing Technology Landscape yet – 2017 MarTech 5000
Interesting read as published on adexchanger: Facebook’s Third-Party Data Pull-Back: Winners And Losers… Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories program, therein eliminating third-party data sources from the platform. The move is also stirring quite a few water… Read More Facebook’s Third-Party Data Pull-Back: Winners And Losers
Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers
Know what is GDPR and how to comply… Read More The clock is ticking on General Data Protection Regulation (GDPR) – Let’s comply…
As published on AdExchanger here: https://adexchanger.com/agencies/dentsu-aegis-ad-tech-integrations-publishers-take-off/ Other agencies have the same idea – GroupM’s mPlatform started making noise in 2016. IPG Mediabrands’ AMP uses an Acxiom-created universal ID for its buying platform. Publicis’ Spine focuses on a Publicis-generated ID. Dentsu Aegis’ AdTech Integrations With Publishers Take Off Dentsu Aegis Network has spent the past year furiously… Read More Dentsu Aegis’ AdTech Integrations With Publishers Take Off
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