Author: Darshan Radia

A technologist at heart, I am passionate about building solutions for agency, adtech, media, digital publishing and entertainment ecosystems and industry players. With 18+ years of experience in offshore product development, I enjoy working on – Solution Architecture, Techno-functional Consulting, Research, Requirements Engineering and Business Analysis with subject matter expertise in Digital Advertising, Publishing, Media & Entertainment domain. Interest areas: ad-tech, Media Agencies and Full-service Digital Agencies, Agency Trading Desk (ATD), Media Planning, Media Buying, Ad Platforms, Campaign Management, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), Ad Exchanges, Programmatic RTB, Ad Mediation, Ad Networks, Retargeting, Bid Optimization, Solutions for Publishers. Digital Advertising and Marketing: Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics. Digital Publishing: Assets, rights and contract management, editorial workflows, subscriptions, loyalty programs, enterprise CMS, Web CMS, Content Recommendation frameworks, advertising and monetizing solutions, multi-channel publishing, mobile publishing. Media, Broadcast and Digital Production: Ad sales and audience analytics, optimize media spend, online video, IPTV, EPG, TV anywhere, Interactive TV (iTV), live streaming, VoD Specialties: SME, Research, Solution Selling, Solution Architecture, Techno-functional Consulting, Pre-sales, Efforts and Cost estimation, Function Point Analysis (FPA) and Estimates (FPE), Proposals, Case Studies, Project & Product Management, Business Analysis, Requirement Engineering, Client Relationship Management, Software Design and Development, Training.

IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption

This helps implementing GDPR. IAB Europe and IAB Technology Laboratory released the market-ready technical specifications for the Transparency & Consent Framework (“Framework”) following a 30-day public consultation in March and April 2018. The official release version of the standard reflects extensive feedback from publishers, agencies, and ad tech companies collected during the consultation period.  As with all… Read More IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework For Adoption

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Facebook’s Third-Party Data Pull-Back: Winners And Losers

Interesting read as published on adexchanger: Facebook’s Third-Party Data Pull-Back: Winners And Losers… Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories program, therein eliminating third-party data sources from the platform. The move is also stirring quite a few water… Read More Facebook’s Third-Party Data Pull-Back: Winners And Losers

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Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products

This is so cool! Intersection: User Research Exploration: Eye Tracking for Wayfinding Products As Experience Designers, we are constantly studying how people interact with technology. At Intersection, our design team is obsessed with understanding how people exist in physical spaces and cities. Our products strive to help individuals navigate through cities and transit systems by… Read More Future of DOOH is here at Intersection – Eye Tracking for Wayfinding Products

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News: Intersection wins Los Angeles Metro/Transit in multi-year contract

News from Intersection: We are thrilled to announce our partnership with Los Angeles Metro today! “As a global center of media, entertainment, and technology and the second largest media market in the U.S, Los Angeles offers incredible opportunities for brands to reach audiences on their daily journeys,” –Ari Buchalter. Via Mass Transit Magazine Intersection announced that it… Read More News: Intersection wins Los Angeles Metro/Transit in multi-year contract

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Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud

Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud. This is the first step in a long-term data and identity collaboration between Merkle, Dentsu Aegis and Adobe. Merkle and its parent Dentsu Aegis Network announced today the integration of the Merkle-developed people-based research and targeting platform M1 with a comprehensive set of cloud… Read More Dentsu Aegis Network’s M1 Platform Is Integrated With Adobe Experience Cloud

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News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

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News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

Vungle, the leading performance marketing platform for in-app video ads, today announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience, and enables them to upload video… Read More News: Vungle Announces Global Availability of Self-Serve Platform for Advertisers

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Google Moves Aggressively Into In-App Ads, Launches Open Bidding

Google launches new video ad format for the Playstore. In beta for gaming apps at the moment. Google today announced plans to aggressively move into in-app advertising with the launch of new strategies to monetize mobile gaming apps through video and rewards, as well as an innovative bidding strategy for in-app ad inventory, For starters,… Read More Google Moves Aggressively Into In-App Ads, Launches Open Bidding

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IAB Guide to Digital Video Advertising (The New TV)

IAB’s guide to Digital Video Advertising (The New TV): Practical Advice from IAB For Cross-Platform Video Advertising as published here: https://video-guide.iab.com/new-tv Over the decades, the ways audiences have consumed television have seen continuous and dramatic shifts, leading pundits to proclaim “TV is dead” or “TV is dying.” TV is not dying, but viewing habits are changing more quickly… Read More IAB Guide to Digital Video Advertising (The New TV)

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Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%

As published on MediaPost here: https://www.mediapost.com/publications/article/314702/google-discloses-results-of-exchange-bidding-bo.html Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40% Google went public with its own header bidding solution, ‘Exchange Bidding’ aka EBDA, discloses results of ‘Exchange Bidding,’ boosts Publisher Yield >40%! In a sign of how much the emergence of header bidding has disrupted… Read More Google goes public with its own Header Bidding Solution – claims to boost Publisher Yield >40%

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