Author: Darshan Radia

A technologist at heart, I am passionate about building solutions for agency, adtech, media, digital publishing and entertainment ecosystems and industry players. With 18+ years of experience in offshore product development, I enjoy working on – Solution Architecture, Techno-functional Consulting, Research, Requirements Engineering and Business Analysis with subject matter expertise in Digital Advertising, Publishing, Media & Entertainment domain. Interest areas: ad-tech, Media Agencies and Full-service Digital Agencies, Agency Trading Desk (ATD), Media Planning, Media Buying, Ad Platforms, Campaign Management, Demand Side Platforms (DSP), Supply Side Platforms (SSP), Data Management Platforms (DMP), Ad Exchanges, Programmatic RTB, Ad Mediation, Ad Networks, Retargeting, Bid Optimization, Solutions for Publishers. Digital Advertising and Marketing: Display Advertising, Search Marketing, Mobile Advertising, Video Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing, Direct Marketing. Ad ROI, Media Mix Optimization, Cross-channel attribution, Engagement measurement models, Social Analytics. Digital Publishing: Assets, rights and contract management, editorial workflows, subscriptions, loyalty programs, enterprise CMS, Web CMS, Content Recommendation frameworks, advertising and monetizing solutions, multi-channel publishing, mobile publishing. Media, Broadcast and Digital Production: Ad sales and audience analytics, optimize media spend, online video, IPTV, EPG, TV anywhere, Interactive TV (iTV), live streaming, VoD Specialties: SME, Research, Solution Selling, Solution Architecture, Techno-functional Consulting, Pre-sales, Efforts and Cost estimation, Function Point Analysis (FPA) and Estimates (FPE), Proposals, Case Studies, Project & Product Management, Business Analysis, Requirement Engineering, Client Relationship Management, Software Design and Development, Training.

IAB Tech Lab Opens Header Bidding Standard For Public Comment

The Interactive Advertising Bureau’s (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims to create requirements to support the adoption of header bidding technology. The IAB said the document offers insights into best practices that help standardize how header… Read More IAB Tech Lab Opens Header Bidding Standard For Public Comment

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Google’s ad blocker could make it the “judge and jury” of online ads

Interesting read: Google’s ad blocker could make it the “judge and jury” of online ads. Two things that give digital media executives nightmares: the increasing use of ad blockers and the 49 percent share of all digital ad revenue growth currently going to Google. So with Google’s Thursday blog post confirming the 2018 release of an ad blocker for its… Read More Google’s ad blocker could make it the “judge and jury” of online ads

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Google’s 2nd shot at Programmatic TV Buying!

Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads within the same platform as digital ones. It’s not the internet giant’s first attempt at selling for traditional TV—beginning in 2008, it began offering its “Google TV… Read More Google’s 2nd shot at Programmatic TV Buying!

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Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising

Tremor Video, a buying and selling platform for video advertising, and streaming juggernaut Hulu announced Thursday that Hulu has selected Tremor’s sell-side platform to power its Advanced TV advertising across desktop, mobile and streaming devices. Via Tremor’s platform, Hulu is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium, long-form video content in the… Read More Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising

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Artificial intelligence: Implications on Marketing, Analytics and you – By Avinash Kaushik

Interesting blog post by Avinash Kaushik: ‘Artificial intelligence: Implications on Marketing, Analytics and you’ While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. Primarily because we got our first real… Read More Artificial intelligence: Implications on Marketing, Analytics and you – By Avinash Kaushik

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IAB updates ad unit portfolio

The overhaul of the IAB’s standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across multiple devices with new technologies but also takes the opportunity to retire some earlier formats. http://www.warc.com/Content/News/IAB_updates_ad_unit_portfolio.content?ID=191dbcd4-cba5-44d3-b9d9-ac9215730b9c The new guidelines, now in a two-month public comment period, put the emphasis on flexibility, with ad units that… Read More IAB updates ad unit portfolio

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Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet

Burbank, Calif.-based Deluxe Entertainment Services Group said March 29 that it’s successfully broadcast live 4K video between the U.K. and the U.S. using the public Internet. Delivered at 50 Mbps, the live 4K stream was encoded using the High Efficiency Video Coding (HEVC) video compression standard at a frame rate of 30 frames per second, leaving… Read More Deluxe Provides Industry-First Delivery of Live 4K Video Across the Globe Using the Public Internet

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Infographic: 2016 Global Programmatic Trends by MediaMath

MediaMath: Programmatic has been on the digital scene for almost a decade, yet it still has a long way to go before it’s fully utilized among marketers from around the world. Now that it’s 2016, this year’s set to be a high growth year for programmatic, with spend reaching record highs across all channels. MediaMath… Read More Infographic: 2016 Global Programmatic Trends by MediaMath

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Facebook Exits Ad-Serving To Focus On Buy/Sell-Side

Facebook Exits Ad-Serving To Focus On Buy/Sell-Side: Facebook is exiting the ad-serving business. That business is LiveRail, the video ad server, SSP and publisher monetization platform it acquired in 2014 a year after buying Atlas from Microsoft. The announcement was made via a blog post to developers. Facebook claims the pull-out will enable it to focus… Read More Facebook Exits Ad-Serving To Focus On Buy/Sell-Side

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Google Rolls Out Location-Based Reminder Extension for AdWords

Location based targeting for AdWords Campaigns!  In mid-November, Google quietly began experimenting with a new automated ad extension for certain AdWords desktop and mobile campaigns, allowing users to set location-based reminders directly from within a search ad. This marks the first clear integration between Google Now and Google AdWords, potentially giving advertisers two impressions for… Read More Google Rolls Out Location-Based Reminder Extension for AdWords

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