The Advertising ID Consortium Announces New Member Companies and Support from The Trade Desk to Create the Largest Identity Collaboration on the Open Internet The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding… Read More The Advertising ID Consortium and its members!
Robert Kyncl, YouTube’s chief business officer gave updates and commented on the state YouTube’s six-second bumper ad formats and the platform’s viewability rates at the Dmexco, a digital marketing conference. The company’s six-second ads have performed well for advertisers, while its viewability rates stand at an impressive figure. Advertisers have been able to effectively communicate their messages in six-second ads. YouTube… Read More YouTube touts effectiveness of six-second ads
Tremor Video – a leading video monetization software company, announces a deeper integration with The Trade Desk, Inc., a global technology platform for buyers of advertising, to offer curated access to premium programmatic Connected Television (CTV) and Over-the-Top (OTT) advertising inventory. DISH, Sling TV, A+E Networks and Bloomberg Media are among the first publishers to… Read More Tremor Video Adds Significant Curated Premium CTV/OTT Inventory to The Trade Desk’s Platform
Ad-tech funding has dried up and the IPO market is quiet. But there are many companies making waves, particularly startups focused on marketing data, brand safety, and the future of TV ads. You can see it in the slowdown in VC funding. The growing power of Google and Facebook has shaken up the market. Many… Read More The 19 most interesting ad-tech upstarts of 2017, ranked
The Interactive Advertising Bureau’s (IAB) Tech Lab on Thursday released a standard on header bidding technology for public comment. The “Standard Header Container Integration with an Ad Server” aims to create requirements to support the adoption of header bidding technology. The IAB said the document offers insights into best practices that help standardize how header… Read More IAB Tech Lab Opens Header Bidding Standard For Public Comment
Interesting read: Google’s ad blocker could make it the “judge and jury” of online ads. Two things that give digital media executives nightmares: the increasing use of ad blockers and the 49 percent share of all digital ad revenue growth currently going to Google. So with Google’s Thursday blog post confirming the 2018 release of an ad blocker for its… Read More Google’s ad blocker could make it the “judge and jury” of online ads
Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads within the same platform as digital ones. It’s not the internet giant’s first attempt at selling for traditional TV—beginning in 2008, it began offering its “Google TV… Read More Google’s 2nd shot at Programmatic TV Buying!
Tremor Video, a buying and selling platform for video advertising, and streaming juggernaut Hulu announced Thursday that Hulu has selected Tremor’s sell-side platform to power its Advanced TV advertising across desktop, mobile and streaming devices. Via Tremor’s platform, Hulu is bolstering its Advanced TV efforts by providing advertisers access to its massive library of premium, long-form video content in the… Read More Hulu Is Partnering With Tremor Video to Buy and Sell Cross-Screen Video Advertising
Interesting blog post by Avinash Kaushik: ‘Artificial intelligence: Implications on Marketing, Analytics and you’ While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. Primarily because we got our first real… Read More Artificial intelligence: Implications on Marketing, Analytics and you – By Avinash Kaushik
The overhaul of the IAB’s standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across multiple devices with new technologies but also takes the opportunity to retire some earlier formats. http://www.warc.com/Content/News/IAB_updates_ad_unit_portfolio.content?ID=191dbcd4-cba5-44d3-b9d9-ac9215730b9c The new guidelines, now in a two-month public comment period, put the emphasis on flexibility, with ad units that… Read More IAB updates ad unit portfolio
MediaMath: Programmatic has been on the digital scene for almost a decade, yet it still has a long way to go before it’s fully utilized among marketers from around the world. Now that it’s 2016, this year’s set to be a high growth year for programmatic, with spend reaching record highs across all channels. MediaMath… Read More Infographic: 2016 Global Programmatic Trends by MediaMath
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