Interesting read as published on adexchanger: Facebook’s Third-Party Data Pull-Back: Winners And Losers… Facebook recently created a small panic in the marketing and data community when it announced that it would pull the plug on its Partner Categories program, therein eliminating third-party data sources from the platform. The move is also stirring quite a few water… Read More Facebook’s Third-Party Data Pull-Back: Winners And Losers
Know what is GDPR and how to comply… Read More The clock is ticking on General Data Protection Regulation (GDPR) – Let’s comply…
Interesting whitepaper co-authored by iProspect and Pinterest: “The Camera is the New Keyboard – The answer to visual search for consumers in a discovery mindset” Traditional search is like a left brain of the internet. Pinterest’s goal is to build the right brain of the internet: associative, visual, subjective and about possibilities and inspiration right… Read More Whitepaper by iProspect and Pinterest | The Camera is the New Keyboard
The Advertising ID Consortium Announces New Member Companies and Support from The Trade Desk to Create the Largest Identity Collaboration on the Open Internet The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding… Read More The Advertising ID Consortium and its members!
Interesting read: Google’s ad blocker could make it the “judge and jury” of online ads. Two things that give digital media executives nightmares: the increasing use of ad blockers and the 49 percent share of all digital ad revenue growth currently going to Google. So with Google’s Thursday blog post confirming the 2018 release of an ad blocker for its… Read More Google’s ad blocker could make it the “judge and jury” of online ads
Interesting blog post by Avinash Kaushik: ‘Artificial intelligence: Implications on Marketing, Analytics and you’ While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. Primarily because we got our first real… Read More Artificial intelligence: Implications on Marketing, Analytics and you – By Avinash Kaushik
The overhaul of the IAB’s standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across multiple devices with new technologies but also takes the opportunity to retire some earlier formats. http://www.warc.com/Content/News/IAB_updates_ad_unit_portfolio.content?ID=191dbcd4-cba5-44d3-b9d9-ac9215730b9c The new guidelines, now in a two-month public comment period, put the emphasis on flexibility, with ad units that… Read More IAB updates ad unit portfolio
Facebook Exits Ad-Serving To Focus On Buy/Sell-Side: Facebook is exiting the ad-serving business. That business is LiveRail, the video ad server, SSP and publisher monetization platform it acquired in 2014 a year after buying Atlas from Microsoft. The announcement was made via a blog post to developers. Facebook claims the pull-out will enable it to focus… Read More Facebook Exits Ad-Serving To Focus On Buy/Sell-Side
Location based targeting for AdWords Campaigns! In mid-November, Google quietly began experimenting with a new automated ad extension for certain AdWords desktop and mobile campaigns, allowing users to set location-based reminders directly from within a search ad. This marks the first clear integration between Google Now and Google AdWords, potentially giving advertisers two impressions for… Read More Google Rolls Out Location-Based Reminder Extension for AdWords
We only know the full truth about how viewable an ad is after the page on which it appears finishes running. Before then, the viewer might scroll to a place where an impression qualifies as in-view. Knowing in advance if an ad will be in-view is impossible – almost. How can we bid correctly for… Read More Pre-Bid, Placement-Level Viewability Will Change The Game
IAB released an infographic supplement for its native ad playbook on in-feed ad units. It summarizes the combinations between the three main feed types (content, social and product feeds) and the four native ad types (story, video, app install and product ads)
TechDarshan 